Lead Scoring: 3 Key Steps For Creating An Impactful System, Part 2

Ilene Rosenthal

In my previous blog on using lead scoring to break down the sales/marketing disconnect, I discussed the conundrum of what truly constitutes a “quality lead.” This chasm has plagued sales and marketing teams for decades.

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Lead Scoring: Breaking Down The Sales/Marketing Disconnect, Part 1

Ilene Rosenthal

Cold calling and other outbound marketing techniques are solid marketing strategies, but they can’t stand alone. Combining inbound efforts with outbound conversations and lead follow-up is the most effective way to grow your business. The tricky part is generating a sufficient volume of quality leads.

But, even more problematic is understanding what truly constitutes a “quality lead” — a conceptual dichotomy that increasingly prevails between marketing and sales teams.

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Topics: lead generation, marketing strategy

What Kind Of Company Do You Want To Be In 2018?

Ilene Rosenthal

As a small business owner, the outlook for the coming year can be all about products, services, customers, and revenue. So much rests on your internal team, the relationships you build with your employees and contractors, and the trust you cultivate with your customers and clients. Looking ahead is as much about relationships as it is about our P&L.

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It’s Customer Appreciation Season

Ilene Rosenthal

As the year draws to a close, I can’t help but reflect on how much I’ve learned from our smart client-partners during 2017. Our customers have asked us to help craft ambitious marketing strategies and delivery tactics for 2018 and, to be honest, it hasn’t always been easy. Deadlines are horrendous, and often planning and strategy take a back seat to unanticipated business needs. And then there’s the series of huge deliverables due in early January…

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Topics: customer loyalty

How These 5 Emotions Play Into Marketing Success

Ilene Rosenthal

There is almost an endless number of anagrams to reflect how we feel or communicate in an acronym (and the emojis to accompany).

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Topics: content marketing

More Than Cat Videos: Using Social Media To Grow Your Business

Bari Cener

Social media serves a greater purpose than connecting with friends and sharing photos of the (seemingly) fantastic dinner you had last night. In the business world, it’s an effective way to deliver consistent, relevant, and informative content to a wide audience and build your brand awareness.

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Topics: social media

3 LinkedIn B2B Marketing Tips For Better Social Media Results

Ilene Rosenthal

social_media_results_Linkedin_B2B_marketingI recently read an article about LinkedIn in Entrepreneur magazine, and I wanted to share it with you here. 

In this article, author Ann Handley calls LinkedIn the "workhorse" of social media for B2B businesses and professionals of all stripes and sizes. We couldn't agree more.

And while LinkedIn offers a range of excellent features for engaging your business community, here are three tips you can put into action now to generate better social media results from this valuable business networking platform.

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Topics: social media

6 Essential Traits Of The Best Lead Generation Websites

Ilene Rosenthal

website improvement: why redesign your website?Does your website earn its keep? Is it working for you, in terms of attracting new customers and growing sales?

When it comes to planning a business website upgrade, it can be overwhelming. How to distinguish which traits are nice to have, and which are essential?

There are many options, when upgrading from a "first generation" website that just sits there, to creating a truly effective sales tool.

Read on to learn what the best lead generation websites have in common, and how your website can start to earn it's keep.

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Topics: inbound marketing, web design and development

Two Golden Rules to Live By for Golden Marketing Results

Ilene Rosenthal

Two quotes caught my eye recently. They were riffs on the classic "golden rule."

Let’s deconstruct this inbound-y, folksy wisdom, and see how it applies to growing your business.

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Topics: inbound marketing, inbound sales

How To Gauge Your Company's Social Media Benefits and ROI

Ilene Rosenthal

Social_media_benefits_results_and_ROIClients often ask us if the cost of building and maintaining a social media presence is "worth it."

If you don't feel your manufacturing company that makes steel bolts needs a Facebook page, you'd get a lot of support in these quarters. 

But with social media fully integrated into our daily lives and the amount of time spent online growing unabated, your customers are increasingly engaged in social media. All the more reason to dig deeper for the social media strategies that will pay you back.

Even the most niche company can find their place on the social web. And with the right strategy and measurement tools in place, it's even possible to use "Social Media" and ROI in the same sentence.

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Topics: social media

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