If you've ever stood in a supermarket aisle and stared at your options in any category - unscented, natural, with baking powder, for sports, for women, green - you know you're not alone as you look toward the heavens and pray: "Make this simpler, please!"
It's a key truth that we marketers often forget: Consumers are praying for simplicity; decision-making regarding products and services is often so complex it can actually get in the way of life!
Companies that simplify the decision process for their prospects have a real opportunity to impact sales.
Am I exaggerating? Let's see what the numbers say.