When we started White Space Marketing Group, we weren't focused on buzz words like inbound marketing. But, after years of working with large corporations, where moving brand performance was challenging and complex, we were moved by the use of metrics to guide marketing decision-making.
What does this have to do with business blogging?
As you wrap up plans for 2016, with the newest bright and shiny marketing approach competing for your attention, you may be inclined to question blogging -- especially when it's not a new idea, and the results aren't instant.
You should question the results of every marketing tactic -- with a metrics-driven philosophy, so do we! But the impact of blogging is well established, and we wanted to share the latest data to illustrate why we continue to be fans.