Pros And Cons Of Running A Distributed Marketing Agency

Jeannette Castañeda

White Space Marketing Group is a “fully-distributed” company.  A term coined in 2010, a distributed company is one without a centralized office and with staff working from a variety of regional, national, and even international locations. What used to be a Silicon Valley trend, is now a common occurrence for companies of all sizes and in a wide variety of industries. Whether based in small Missouri city or bustling New York City, distributed companies are here to stay.  

Prolific Automattic, the makers of WordPress.com, WooCommerce, Jetpack, Simplenote, VaultPress, Akismet, Gravatar, Polldaddy, Cloudup, and more, boasts 694 “Automatticians” in “63 countries speaking 80 different languages.”  White Space isn’t nearly that large (yet) but we have the same advantages and challenges all other distributed companies face.

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Brainstorm Better In Biz: Avoid The Collision Between Creativity And Efficiency

Ilene Rosenthal

Running a successful company sometimes requires priorities that actually conflict with one another. Time and again I’ve encountered  a current of tension between processes that generate creativity and those that build efficiency. If the tension isn’t mitigated, one will dominate, slowing the drive to the overall goal.

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Topics: content marketing

Yanny Vs. Laurel: Do You Hear What I Hear?

Sylvia Anderson

Tomato, tomahto; potato, potahto is one thing, but the Yanny/Laurel debate took us to a whole new level of social dichotomy.

By the time it had hit its viral peak, celebs were cat-fighting. Age-old friends were battling. Marriages were in danger of dissolution. New York Magazine editor Madison Malone Kircher summed up her thoughts in a telling tweet:

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Topics: content marketing

Is Your Blog Getting Yawns? Spark Engagement With A Solid Money Quote

Shina Neo

The concept of blogging has had a relatively short history when compared to other forms of content, but its rapid growth is impressive nonetheless. What started as a lone college student’s “personal homepage” in 1994 has become a standard content vehicle, with the total number of blogs in existence estimated to surpass 440 million worldwide.

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Topics: inbound marketing

Fast, Good, And Cheap: Pick Any Two

Bari Cener

No, that’s not the headline of my Tinder profile.

Fast, good, and cheap is my wish list of every deliverable I’ve ever asked for, and will continue to ask for. Get it to me fast. Get it to me good. And don’t make me pay a lot for it.

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Topics: marketing strategy

How To Get SMEs To Write For Your Biz Blog—On A Budget (Or Lack Of One)

Shina Neo

Blogging is a key part of a company’s content marketing strategy, at least it should be. From the effectiveness of compounding content to sales enablement perks, a business blog wields powerful influence for success.

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Topics: marketing strategy

Be More Like theSkimm: 4 Steps To A Winning Newsletter

Sylvia Anderson

In one of my other career lives, I was responsible for helping to curate the company’s monthly newsletter. Not an e-newsletter, but a hard-copy piece of paper that went into customer’s billing statements—an indication of how long I’ve been in the game.

One of my tasks was to proofread each version per market. If a mistake weaseled its way through, there wasn’t much that could be done retroactively. E-newsletters have eased that worry considerably. How many times have you received an “oops” email in your inbox?

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Topics: content marketing

Testimonial Best Practices: Developing The Story Of You

Ilene Rosenthal

In last week’s blog about the psychology of testimonials, you met the five “praising personas” you’re likely to encounter when asking for a recommendation or testimonial. When you understand each, you won’t be caught off guard when the response you get isn’t quite the response you anticipated.

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The Psychology Of Testimonials

Ilene Rosenthal

When was the last time someone said something nice about you or your business? It felt good, right? Now, think about how influential those complimentary comments could be if they were part of developing your business persona through the eyes of your biggest supporters.

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Topics: marketing strategy

Bottom-Funnel Content: Completing The Conversion Narrative

Shina Neo

If you’ve tightened up your middle of the funnel (MOFU) content based on last week’s recommendations, you’re well on your way to completing your journey down the conversion funnel. You’ve laid all the groundwork with top of the funnel “awareness and education” content (TOFU) and moved prospects further down the funnel with MOFU’s continued education and solution-focused materials.

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Topics: marketing strategy

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