How To Keep Content Production On Track (& On Budget)

Shina Neo, Editorial Manager

Content marketing doesn’t always get the props it deserves. The process is far more intricate than taking a piece of content and throwing it up on a website—and so much happens prior to it getting to that point.

Read More
Topics: content marketing

How To Be Better Team Player In A Distributed Workforce Environment

Jeannette Castañeda, Senior Account Manager

I was supposed to publish this blog last week. But, the week came and went, and I had written nothing. Past deadline again, I found myself sitting at my desk on a late Friday afternoon with no creative inspiration in sight. Plus, I couldn’t muster up the energy to write about the right way to do things when I myself had seen everything go wrong.

Read More
Topics: Distributed Agency

Selling A Burger To A Vegetarian

Bari Cener, Director of Client Services

bacon cheese burger, with all the fixings, on a white backgroundAs marketers, we talk about audience as the foundation of all marketing campaigns. Who we’re talking to, why we’re talking to them, when we’re talking to them—it all goes into the mix, not just for building an audience, but for defining and refining a target audience.

Recently, I had an epic fail.

Read More
Topics: marketing strategy

FOMO And JOMO: Why "Pull Value" Content Is More Important Than Ever

Sylvia Anderson, B2C/B2B Writer

You’re likely familiar with FOMO (Fear Of Missing Out), which is not only a widespread cultural phenomenon but also a useful marketing approach. Convincing leads/customers there’s something to be lost if they don’t jump on board (or stay on board) is a tactic as old as time but one that has butted heads with a few digital barriers as of late.

Read More
Topics: inbound marketing, content marketing

Sloppy Copy Kills Readership (And Undermines Biz Credibility)

Shina Neo, Editorial Manager

As an editor and writer, there’s nothing more cringe-worthy than reading a poorly written piece of copy—whether it’s a blog, brochure, or even a sloppy social media post. To be fair, social media often gets a pass due to character counts and the very succinct nature of that type of content. Still, there’s no excuse for careless copy, unless you’re actively trying to lose the faith of your audience.

Why would they stray?

Read More
Topics: content marketing

10 Indispensable Tools For Remote Companies

Jeannette Castañeda, Senior Account Manager

In my blog a few weeks ago, I discussed some of the pros and cons of running a distributed company—a way of doing business that is becoming more common than not. Having been in a remote working scenario for a number of years, I’ve learned which tools are required to ensure daily operations run smoothly.

Read More
Topics: Distributed Agency

Avoid The Dreaded Unfollow: Create Shareable Content That Makes An Impact

Sylvia Anderson, B2C/B2B Writer

There are plenty of reasons to include social media in your marketing and content marketing strategies. We’ve published blogs about the topic (it’s true, social media IS more than cat videos), and this Hootsuite article shares 23 short synopses as to why a social media strategy is more than smart business.

However, having a reason why doesn’t necessarily mean you get the job done—or at least done in the most effective way.

Read More
Topics: social media

The Struggle Is Real: Quality vs. Quantity Content

Shina Neo, Editorial Manager

He was one of our greatest digital visionaries, but when Bill Gates released his “Content Is King” essay in 1996, I doubt he could have forecast just how vast content’s presence would be 22 years later. We’ve transitioned from Gates’ view of online content as a burgeoning entertainment and news medium to its permeation into every aspect of our online experience—including marketing.

Read More
Topics: content marketing

Pros And Cons Of Running A Distributed Marketing Agency

Jeannette Castañeda, Senior Account Manager

White Space Marketing Group is a “fully-distributed” company.  A term coined in 2010, a distributed company is one without a centralized office and with staff working from a variety of regional, national, and even international locations. What used to be a Silicon Valley trend, is now a common occurrence for companies of all sizes and in a wide variety of industries. Whether based in small Missouri city or bustling New York City, distributed companies are here to stay.  

Prolific Automattic, the makers of WordPress.com, WooCommerce, Jetpack, Simplenote, VaultPress, Akismet, Gravatar, Polldaddy, Cloudup, and more, boasts 694 “Automatticians” in “63 countries speaking 80 different languages.”  White Space isn’t nearly that large (yet) but we have the same advantages and challenges all other distributed companies face.

Read More

Brainstorm Better In Biz: Avoid The Collision Between Creativity And Efficiency

Ilene Rosenthal, Owner & CEO

Running a successful company sometimes requires priorities that actually conflict with one another. Time and again I’ve encountered  a current of tension between processes that generate creativity and those that build efficiency. If the tension isn’t mitigated, one will dominate, slowing the drive to the overall goal.

Read More
Topics: content marketing

We're glad you're here.

We write about our marketing passions: building digital brands, digging deep for customer insights, tracking marketing effectiveness and ROI for better results. Ask a question, comment ... or get in touch!

Subscribe!

Whiteboard Consultation: Free Marketing Assessment and Consultation