Brainstorm Better In Biz: Avoid The Collision Between Creativity And Efficiency

Ilene Rosenthal

Running a successful company sometimes requires priorities that actually conflict with one another. Time and again I’ve encountered  a current of tension between processes that generate creativity and those that build efficiency. If the tension isn’t mitigated, one will dominate, slowing the drive to the overall goal.

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Topics: content marketing

Yanny Vs. Laurel: Do You Hear What I Hear?

Sylvia Anderson

Tomato, tomahto; potato, potahto is one thing, but the Yanny/Laurel debate took us to a whole new level of social dichotomy.

By the time it had hit its viral peak, celebs were cat-fighting. Age-old friends were battling. Marriages were in danger of dissolution. New York Magazine editor Madison Malone Kircher summed up her thoughts in a telling tweet:

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Topics: content marketing

Be More Like theSkimm: 4 Steps To A Winning Newsletter

Sylvia Anderson

In one of my other career lives, I was responsible for helping to curate the company’s monthly newsletter. Not an e-newsletter, but a hard-copy piece of paper that went into customer’s billing statements—an indication of how long I’ve been in the game.

One of my tasks was to proofread each version per market. If a mistake weaseled its way through, there wasn’t much that could be done retroactively. E-newsletters have eased that worry considerably. How many times have you received an “oops” email in your inbox?

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Topics: content marketing

How These 5 Emotions Play Into Marketing Success

Ilene Rosenthal

There is almost an endless number of anagrams to reflect how we feel or communicate in an acronym (and the emojis to accompany).

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Topics: content marketing

Targeted Content: A Better Way to Spend Biz Dev Dollars

Ilene Rosenthal

My beloved New York Times left me bereft recently. I peeled away all the sections, looking for the meaty magazine and there it was, bigger and juicier than usual!

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Topics: inbound marketing, marketing for professional services, content marketing

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