Two Golden Rules to Live By for Golden Marketing Results

Ilene Rosenthal

Two quotes caught my eye recently. They were riffs on the classic "golden rule."

Let’s deconstruct this inbound-y, folksy wisdom, and see how it applies to growing your business.

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Topics: inbound marketing, inbound sales

Why Salespeople Hate CRM Systems

Ilene Rosenthal

In the State of Inbound report published by HubSpot, an overwhelming 45 percent of study participants cited either “manual data entry” in CRM systems or “lack of [CRM] integration with other tools” as the top two challenges for salespeople today.

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Topics: inbound sales

Jumpstart 2016 Marketing Results With Inbound Marketing

Ilene Rosenthal

This week, over 14,000 business people have converged on Boston for the mother of all digital marketing conferences.  

I attended in 2012, 2013, and 2014 ... and this year, Bari and I are excited to be back.

Here's why I attend  INBOUND every year ...

and if you run a growing business, here's why you should pay attention to Inbound Marketing, too.

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Topics: inbound marketing, inbound sales

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