Targeted Content: A Better Way to Spend Biz Dev Dollars

Ilene Rosenthal

My beloved New York Times left me bereft recently. I peeled away all the sections, looking for the meaty magazine and there it was, bigger and juicier than usual! 

What could they possibly be writing about that didn't show up in digital format over the course of the day?

The answer was a 92-page insert of attorneys in our local area nestled inside 52 pages of journalism. Ninety-two pages of small-print listings and large photos of people in suits. Sigh ...

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Topics: inbound marketing, marketing for professional services, content marketing

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