How Long Will It Take For Your Marketing Program To Pay Out?

Ilene Rosenthal

Once you begin a new marketing program, it can be hard to remain patient while waiting for results. You may be wondering how long it will take to see an ROI.

It’s a fair question. How long? As in most things, it depends.

Great results are possible, but there can be a gap in timing between reality and expectations.

To set realistic expectations, let’s look at a few industry benchmarks related to the time it takes to see marketing results.

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Topics: mid market and SMB marketing, marketing ROI

3 More Factors That Can Make or Break Your Marketing ROI Timeline

Ilene Rosenthal

The essence of marketing ROI can be expressed in one word: PATIENCE. 

The typical delay between beginning a new marketing program and seeing those investments pay off can be 12 months or more. 

While the exact timeline varies for every business, the time lag is usually caused by one of three key factors: sales cycle length, building the marketing foundation, or budget.

Last week, we made suggestions about how to manage these three elements to get faster results.  

Today we'll look at three marketing tactics that also have a dramatic impact on your ROI timeline, and offer tips to accelerate results.

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Topics: marketing ROI

3 Factors That Can Make or Break Your Marketing ROI Timeline

Ilene Rosenthal

Marketing ROI isn’t a myth like some kind of marketing unicorn – but business owners and marketers can set themselves up to know what to expect.

Otherwise, waiting for marketing to pay off can be a recipe for frustration.

Many factors impact speed to business results. Some factors are in our control, others aren't. 

Here's a look at the most significant variables that impact your marketing ROI timeline, with a few suggestions to get results faster.

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Topics: marketing ROI

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