DMD Marketing Corp is a leader in precision email targeting to healthcare professionals. A core partner with global pharmaceutical manufacturers, medical marketing agencies, hospital systems, HCP recruiters, and CME providers, DMD consults with healthcare marketers across channels using email as an ROI driver.
DMD recognized the need for a strong digital presence and lead generation system to support aggressive business goals and market demand.
Supported by a superior database, and sales and support staff with deep industry experience, a soup-to-nuts inbound marketing machine boosted brand reach, lead generation, and sales force productivity.
Components of this project:
100% revenue growth in 3 years
100% Increase in Web-site generated leads
DMD had carved out a unique postion among competitors in the "spray and pray" healtcare email marketing sector, but CEO Roger Korman knew it was time to reexamine his company's traditional sales and marketing approache. Digital technology offered a better way to reach customers and prospects in pharma, hospital systems, recruitment and CME.
When White Space Marketing Group asked the question,"Why DMD?" the company rallied around the call for self reflection, focus and business-goals. They knew it was time for a better way to tell the brand story, and improved digital visibility to reach aggressive sales and revenue goals.
Outdated website did not define the company in the digital space
The website did not provide content critical to HCP marketing decision-makers
Brand identity across website, social media, email, newsletters and collateral content was a mish-mash of legacy elements
Business goals were aggressive but lead generation programs were out of date
Long term strategic vision was not supported by brand assets or marketing activity
Refreshed Brand Value Proposition established as the benchmark against which all marketing was developed: "DMD. The Human Face of Digital Intelligence
Launched an inbound marketing lead gen program. We fueled DMD's website with original content, customer and prospect engagement assets (ebooks), new blog content each week, on-page optimization all supported with a refreshed brand identity.
Social Media Strategy revamp Combining organic and paid social campaigns, DMD was able to focus on opportunity audiences, connecting with them where they explore, and driving them to website content and engagement assets. The organic program coverted at 7%; paid channels moved the program to double digit lead gen across verticals.
Targeted Marketing Campaigns - White Space Marketing Group defined the consumer and commercial groups that DMD wanted to engage, and designed an inbound and paid strategies to build awareness, reach, and lead flow.
“ Our engagement with WSMG began with an analysis of our brand identity and standing in our marketplace. WSMG helped DMD identify its distinguishing leverage versus the competition through its branding, voice, content, and thought leadership. Out of this analysis, WSMG developed for DMD a complete array of digital marketing tools and tactics within the context of a long term strategy. These included a new website, content marketing, social media strategy, and inbound marketing program founded on original content. WSMG integrated all of these elements together within a marketing services platform which builds insight, sales momentum and reputation in a highly competitive sector.”
Roger Korman, Ph.D.
Chairman & CEO
DMD Digital Health Connections Group