5 Best Practices for Creating a Better Unsubscribe Experience

Jeannette Castañeda, Senior Account Manager

It’s the end of the year and my annual “unsubscribe from emails” project is underway. I put on some holiday music, make myself a pot of spicy hot cocoa, and sit at my laptop to remove myself from email lists that are no longer relevant to me. The results are often mixed—a better, more pertinent inbox for me, peppered with frustration over the various poor unsubscribe experiences I have to slog through to complete this simple task.

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Finding The Value In All Customers, Regardless of Size

Sylvia Anderson, B2C/B2B Writer

When I was visiting my sister and her family over the Thanksgiving holiday, we got into a conversation about customer service based on an instance where my two nephews were attempting to order at Panda Express. The key word here is “attempting.”

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Topics: marketing strategy

5 Ways To Create More Enjoyable Content

Shina Neo, Editorial Manager

Last week, while doing my Thanksgiving shopping at Trader Joe’s, I noticed a sign reading, “We are sorry we are closed Thanksgiving, but we will be open Friday, November 22.” Do you see what I see? Thanksgiving Day was November 22; the following day when the store would reopen was November 23.

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Topics: content marketing

Turkey, Tradition, And Giving Thanks: Thoughts From The White Space Team

Ilene Rosenthal, Owner & CEO

Sometimes, it’s difficult to get past all the challenges of daily life and really step back to acknowledge the fortunes. The Thanksgiving holiday presents a good reminder, providing us an entire day dedicated to reflecting on the blessings bestowed upon us.

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Email Marketing Automation: Optimizing The Buyer’s Journey

Jeannette Castañeda, Senior Account Manager

Automating certain marketing tasks is not only a great way to be productive, it’s also an effective strategy to strengthen your company’s brand. With marketing automation, you can guide prospects through your various marketing channels, turn leads into customers, and cultivate those customers to become your brand’s ambassadors.

There are many tools available that include marketing automation features. Before committing to a tool, it’s important to understand what marketing automation is and how it can be incorporated to improve your marketing efforts.  

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Topics: email marketing

Collaboration And Authenticity: A B2B Yin And Yang

Sylvia Anderson, B2C/B2B Writer

Last week I wrote about the little “aha” moments I’ve been experiencing lately, sparked by a few eye-opening webinars I’d attended. I love that these continuing education opportunities are so accessible and so affordable (aka, free).

And, they’ve been extremely inspirational—not just for contributions to the White Space blog, but in my everyday work and working relationships.

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Topics: marketing strategy

If You Build It, They Will Come: Cultivating A Dream Value Prop

Sylvia Anderson, B2C/B2B Writer

Do you ever get that feeling, that intuition, which then becomes validated? My response is usually, “I knew it!” as I high-five myself (or the nearest of my two kitties) for trusting my gut.

I’ve been getting little affirmations here and there after recently attending a handful of free webinars on content marketing, branding, and the importance of collaboration—specifically in terms of the effort everyone here at White Space has contributed to our refreshed value prop: Let’s do more, together.

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Topics: marketing ROI, branding

The Marketing Tactic Every Control Freak Will Love

Bari Cener, Director of Client Services

We are a marketing agency of email savants. It comes with the territory of being the agency of record for a company that has superior email capabilities. I can tell you the optimal character count of the subject line on an iOS mobile device (55 characters, thank you very much). Jeannette surpasses Hubspot while coding an email that will render well in notoriously-problematic Outlook. Do not even try to stump Shina on the differences between authentication, identification, and validation because you’ll fail and be shamed.

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Topics: email marketing

Your 5-Point Checklist To Avoid Email Rendering Issues

Jeannette Castañeda, Senior Account Manager

We’ve all been there. You open an email on your smartphone and it displays so poorly you get frustrated and tap “delete.” The malfunction can be a button that doesn’t work, email copy that’s cut off because it’s too wide for the screen, or words so small you’d need a magnifying glass to read them.

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Topics: email marketing

There’s No Crying In Baseball… Unless Marketing Says So

Sylvia Anderson, B2C/B2B Writer

Sunday, September 30 marked the last day of the 2018 Major League Baseball (MLB) regular season. I grew up a Minnesota Twins fan and have many fond memories associated with the team; most notably seeing the team go from “worst to first” when they won the 1991 World Series.

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Topics: marketing strategy

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