Your 5-Point Checklist To Avoid Email Rendering Issues

Jeannette Castañeda, Senior Account Manager

We’ve all been there. You open an email on your smartphone and it displays so poorly you get frustrated and tap “delete.” The malfunction can be a button that doesn’t work, email copy that’s cut off because it’s too wide for the screen, or words so small you’d need a magnifying glass to read them.

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Topics: email marketing

There’s No Crying In Baseball… Unless Marketing Says So

Sylvia Anderson, B2C/B2B Writer

Sunday, September 30 marked the last day of the 2018 Major League Baseball (MLB) regular season. I grew up a Minnesota Twins fan and have many fond memories associated with the team; most notably seeing the team go from “worst to first” when they won the 1991 World Series.

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Topics: marketing strategy

Why Companies Fail To Convey Brand Value

Shina Neo, Editorial Manager

I hate to admit this, but I’m a sucker for seasonal decor. To give you an idea just how much I enjoy seasonal transitions, I started planning for fall decorating at the beginning of September—as soon as summer’s shadow had barely passed. I bought a few more pumpkins, a couple throw pillows, and (surprise!) yet another faux fur throw to add to my collection.

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Topics: marketing strategy

Visual Storytelling: 3 Steps To Crafting Your Brand’s Story

Jeannette Castañeda, Senior Account Manager

Stories are part of our DNA. From our earliest ancestors sharing stories over a fire to today’s proliferation of videos throughout the web, stories keep us entertained, informed, and connected.

As a lifelong bookworm, I know firsthand the power of stories to heal, to protect, and to expand a person’s experience. As a marketer, I am convinced that great marketing tells engaging stories that connect people to brands, and vice versa.

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Topics: content marketing

What Ford Reminded Me About Being A Marketer

Sylvia Anderson, B2C/B2B Writer

I have a secret.

Well, it’s not really a secret, at least not after sharing this blog with you. Let’s start with some backstory…

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Topics: marketing strategy

A Little Piece Of INBOUND: Top 4 Takeaways From This Year’s Event

Shina Neo, Editorial Manager

With all things content marketing, there is no one way to do the job. Instead of getting frustrated by constantly trying to figure out what works and what doesn’t, it’s more productive to turn to proven tactics.

I know now that’s the beauty of the INBOUND conference, which I attended last week—having all these experts come together to share ideas, best practices, and what worked for them and ultimately helped them succeed.

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Topics: content marketing, inbound marketing

Active Listening: Avoid Miscommunication With Clients And Colleagues

Jeannette Castañeda, Senior Account Manager

When speaking with someone in person, you know if they are listening. I mean, really listening or just pretending. When having these in-person conversations, we’ve developed ways to inaudibly say, “Yes, I’m here listening—and I hear you.” We smile and nod, make eye contact, or sit facing the person we’re speaking to, body bent slightly forward. Opposite visual cues reveal if your conversation counterpart is distracted, with thoughts a million miles away. These external behaviors help us navigate face-to-face communication. But what happens for those of us communicating with clients and coworkers exclusively by digital means?

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Topics: Distributed Agency

INBOUND 2018: Never Stop Learning

Shina Neo, Editorial Manager

One of the things I love most about my work at White Space—and the jobs I’ve held in the past—is the opportunity to constantly learn. Next week, I’m fortunate to be able to take that learning potential to the next level, when I’ll join more than 20,000 other professionals at the INBOUND 2018 conference in Boston.

 Here are a few of the sessions I’m excited to check out.

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Topics: inbound marketing

What Makes Your Brand YOU?

Sylvia Anderson, B2C/B2B Writer

“A brand is more than just a tagline.”

Any savvy marketer would say, “Well, duh.” It’s a mistake to think your brand “is” an attribute, like a logo, product/service, or a name—even though certain brands garner great recognition and respect based on name alone (e.g. Apple). Unfortunately, it still happens and is one of the missteps Darren Gurr discusses in his article, “The 5 Enemies to Building a Relevant Brand.”

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Topics: marketing strategy

How To Keep Content Production On Track (& On Budget)

Shina Neo, Editorial Manager

Content marketing doesn’t always get the props it deserves. The process is far more intricate than taking a piece of content and throwing it up on a website—and so much happens prior to it getting to that point.

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Topics: content marketing

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