When asked how I define my role at White Space, I like to say that I take Ilene and Adrianne’s good thinking and strategic planning and bring it to life with our team’s tactical execution. Admittedly, I’m not particularly patient. I’ve been on mind-numbing internal phone calls where these two were debating if something was a strategy or a goal.
As badly as I want to get to the tactics, wading through the strategic process is an important step. Plotting out marketing scenarios in the beginning makes for better, more actionable decisions in the future.