Bari Cener, Director of Client Services

Bari Cener, Director of Client Services

With a career history that previously traversed content creation, editorial mastery, and project management, Bari Cener’s expertise as a creative visionary and natural leader meets the ever-changing marketing demands of both B2B and B2C brands. In her role as the Director of Client Services, her team of creative directors, account managers, social media managers, and freelancers work together to execute marketing strategies that support corporate objectives and drive growth--all while maintaining a consistent brand voice. Bari earned Bachelor of Science degree from the University of Massachusetts-Amherst.

Author's Posts

Selling A Burger To A Vegetarian

Bari Cener, Director of Client Services

bacon cheese burger, with all the fixings, on a white backgroundAs marketers, we talk about audience as the foundation of all marketing campaigns. Who we’re talking to, why we’re talking to them, when we’re talking to them—it all goes into the mix, not just for building an audience, but for defining and refining a target audience.

Recently, I had an epic fail.

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Topics: marketing strategy

Fast, Good, And Cheap: Pick Any Two

Bari Cener, Director of Client Services

No, that’s not the headline of my Tinder profile.

Fast, good, and cheap is my wish list of every deliverable I’ve ever asked for, and will continue to ask for. Get it to me fast. Get it to me good. And don’t make me pay a lot for it.

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Topics: marketing strategy

A Blueprint For Creating A High-Converting Sales Funnel

Bari Cener, Director of Client Services

The buyer journey is not a path that can be scripted. Each consumer’s experience is unique. However, your strategy to converting sales heavily influences where targets end up.

Will they wander off the conversion path or make it through each stage to ultimately become a customer?

Sales success depends on how effectively you guide consumers through the sales funnel. You can pump out creative content all day long--and even find success attracting website visitors by doing so--but if your efforts fail in navigating consumers to the next stage, your marketing will fall short of achieving optimal results.

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Topics: inbound sales, marketing strategy

I Put Spanx On For This?

Bari Cener, Director of Client Services

 A few years ago when I started at White Space, a friend sent us a promising lead. A growing telecom company needed marketing strategy and execution support.  

Ilene and I had just returned from Hubspot’s annual INBOUND conference and we were pumped. The ideas were flowing as fast as our adrenaline. Our initial phone calls with this company were lengthy, lots of indications that we had what they needed, and our meetings were peppered with the appropriate amount of humor.  

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Topics: marketing strategy

More Than Cat Videos: Using Social Media To Grow Your Business

Bari Cener, Director of Client Services

Social media serves a greater purpose than connecting with friends and sharing photos of the (seemingly) fantastic dinner you had last night. In the business world, it’s an effective way to deliver consistent, relevant, and informative content to a wide audience and build your brand awareness.

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Topics: social media

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