Ilene Rosenthal, CEO

Ilene Rosenthal, CEO

Ilene Rosenthal is the CEO of White Space Marketing Group, fulfilling her aspiration to bring hybrid marketing expertise to the mid-market. With a deep love for the brand, and a practical passion for marketing that delivers results, Ilene has curated a team of brilliant, client-centered marketers who wake up every day to serve with the ambition necessary to achieve her clients’ true potential.

Author's Posts

The White Space Team’s 2019 Resolutions

Ilene Rosenthal, CEO

OMG 2019. That is just way too close to 2020. It means my kids have crossed over into adulthood. Lou and I will be married 25 years, we’ve lived in our “new” house for 12 years.

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Our Top 10 Blogs From 2018

Ilene Rosenthal, CEO

In 2018, one of the strategies we implemented focused on expanding our blog presence. Part of that approach included getting more of our team members involved, contributing to the conversation with their own areas of expertise. What resulted was a diverse representation of our team’s experience and knowledge.

Here are the 10 blogs from this past year that received the most readership.

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Turkey, Tradition, And Giving Thanks: Thoughts From The White Space Team

Ilene Rosenthal, CEO

Sometimes, it’s difficult to get past all the challenges of daily life and really step back to acknowledge the fortunes. The Thanksgiving holiday presents a good reminder, providing us an entire day dedicated to reflecting on the blessings bestowed upon us.

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Brainstorm Better In Biz: Avoid The Collision Between Creativity And Efficiency

Ilene Rosenthal, CEO

Running a successful company sometimes requires priorities that actually conflict with one another. Time and again I’ve encountered  a current of tension between processes that generate creativity and those that build efficiency. If the tension isn’t mitigated, one will dominate, slowing the drive to the overall goal.

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Topics: content marketing

Testimonial Best Practices: Developing The Story Of You

Ilene Rosenthal, CEO

In last week’s blog about the psychology of testimonials, you met the five “praising personas” you’re likely to encounter when asking for a recommendation or testimonial. When you understand each, you won’t be caught off guard when the response you get isn’t quite the response you anticipated.

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The Psychology Of Testimonials

Ilene Rosenthal, CEO

When was the last time someone said something nice about you or your business? It felt good, right? Now, think about how influential those complimentary comments could be if they were part of developing your business persona through the eyes of your biggest supporters.

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Topics: marketing strategy

Creating Buyer Personas: Tips For Aiming Smaller And Smarter

Ilene Rosenthal, CEO

You can’t boil the ocean.

We say this a lot in marketing. With only so much time, energy, and resources, you’re lucky to boil even a bucketful at a time. This is particularly true when it comes to attracting a base of customers for your product. Short of running a Superbowl commercial—which you probably can’t afford—you’re not going to reach everyone. Better to aim smaller and smarter.

That’s where buyer personas come in.

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Topics: inbound marketing, lead generation

Website Redesign: It’s Not All About Looks

Ilene Rosenthal, CEO

When it comes to web design, it’s not all about looks.

We all can point out a jumbled page, a dated layout, and wonky formatting. Messy aesthetics, indeed, do not speak well for your company.

Be careful, however, not to let aesthetics be the primary driver of your website redesign. Looks, on their own are usually not reason enough for a full overhaul.

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Topics: web design and development, branding

Make the Most of Your Daily 10-Minute Social Media Check-In

Ilene Rosenthal, CEO

Social media is critical in today’s competitive environment. You set up a company Facebook page, Twitter handle, and LinkedIn profile. You dedicate 10 minutes each morning to keeping up with the endless barrage of phone notifications. Now what?

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Topics: social media, branding

Generate More Leads Online: The Dos and Don’ts

Ilene Rosenthal, CEO

When it comes to generating leads online, the devil is in the details. While it’s the quality of your product that keeps loyal customers coming back for more, it’s the small choices—both aesthetic and content-based—that turn prospects into clients.

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