Ilene Rosenthal, Owner & CEO

Ilene Rosenthal, Owner & CEO

Ilene Rosenthal is the Owner and CEO of White Space Marketing Group, LLC—a career culmination of her decades-long experience in the marketing and advertising arena. Ilene’s extensive history as a hybrid marketing expert is the foundation for the proven, on-the-ground, in-market marketing planning and implementation White Space offers to mid-market B2B and B2C companies. Ilene’s accomplishments span the healthcare, financial and tax services, building and manufacturing, human resources, and not-for-profit industries. Her brand resume includes Kraft Foods, AT&T, Merck, J&J, Pfizer/Warner-Lambert, SAP, American Home Products—among others. Ilene received a Bachelor of Arts in Government Studies from Clark University and an MBA in Marketing from New York University-Leonard N. Stern School of Business.

Author's Posts

Turkey, Tradition, And Giving Thanks: Thoughts From The White Space Team

Ilene Rosenthal, Owner & CEO

Sometimes, it’s difficult to get past all the challenges of daily life and really step back to acknowledge the fortunes. The Thanksgiving holiday presents a good reminder, providing us an entire day dedicated to reflecting on the blessings bestowed upon us.

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Brainstorm Better In Biz: Avoid The Collision Between Creativity And Efficiency

Ilene Rosenthal, Owner & CEO

Running a successful company sometimes requires priorities that actually conflict with one another. Time and again I’ve encountered  a current of tension between processes that generate creativity and those that build efficiency. If the tension isn’t mitigated, one will dominate, slowing the drive to the overall goal.

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Topics: content marketing

Testimonial Best Practices: Developing The Story Of You

Ilene Rosenthal, Owner & CEO

In last week’s blog about the psychology of testimonials, you met the five “praising personas” you’re likely to encounter when asking for a recommendation or testimonial. When you understand each, you won’t be caught off guard when the response you get isn’t quite the response you anticipated.

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The Psychology Of Testimonials

Ilene Rosenthal, Owner & CEO

When was the last time someone said something nice about you or your business? It felt good, right? Now, think about how influential those complimentary comments could be if they were part of developing your business persona through the eyes of your biggest supporters.

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Topics: marketing strategy

Creating Buyer Personas: Tips For Aiming Smaller And Smarter

Ilene Rosenthal, Owner & CEO

You can’t boil the ocean.

We say this a lot in marketing. With only so much time, energy, and resources, you’re lucky to boil even a bucketful at a time. This is particularly true when it comes to attracting a base of customers for your product. Short of running a Superbowl commercial—which you probably can’t afford—you’re not going to reach everyone. Better to aim smaller and smarter.

That’s where buyer personas come in.

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Topics: inbound marketing, lead generation

Website Redesign: It’s Not All About Looks

Ilene Rosenthal, Owner & CEO

When it comes to web design, it’s not all about looks.

We all can point out a jumbled page, a dated layout, and wonky formatting. Messy aesthetics, indeed, do not speak well for your company.

Be careful, however, not to let aesthetics be the primary driver of your website redesign. Looks, on their own are usually not reason enough for a full overhaul.

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Topics: web design and development, branding

Make the Most of Your Daily 10-Minute Social Media Check-In

Ilene Rosenthal, Owner & CEO

Social media is critical in today’s competitive environment. You set up a company Facebook page, Twitter handle, and LinkedIn profile. You dedicate 10 minutes each morning to keeping up with the endless barrage of phone notifications. Now what?

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Topics: social media, branding

Generate More Leads Online: The Dos and Don’ts

Ilene Rosenthal, Owner & CEO

When it comes to generating leads online, the devil is in the details. While it’s the quality of your product that keeps loyal customers coming back for more, it’s the small choices—both aesthetic and content-based—that turn prospects into clients.

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Master The Metrics Of Digital Marketing Part 3: Social Media

Ilene Rosenthal, Owner & CEO

In previous blogs on this topic, I’ve covered website traffic and visitor engagement. In this third and final blog in the “metrics” series, it’s time to take a look at the newest kid on the block: social media.

Whereas social media used to be somewhat of an “add-on” to other digital marketing efforts, it is now a core piece of ammo in your marketing arsenal. As we learned from a previous blog, it’s much more than cat videos.

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Topics: marketing metrics and ROI

Master The Metrics Of Digital Marketing, Part 2: Visitor Engagement

Ilene Rosenthal, Owner & CEO

In my previous blog on this topic, I discussed the importance of not only capturing website traffic metrics, but understanding what they truly represent and how they contribute to successful digital marketing campaigns.

Now that you know how visitors happened upon your site (and how many of them arrived), you need to ascertain what they’re doing when they get there. The amount of time spent on a site or specific page, plus any likes, shares, or comments, all add up to provide insight on visitor engagement.

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