Shina Neo, Editorial Manager

Shina Neo, Editorial Manager

With ample experience in news and business reporting, copy editing, and content management, Shina Neo is an invaluable asset to White Space. As editorial manager, Shina oversees all content production and coordination, including blogs, ebooks, website copy, and other marketing assets. Previously, Shina has written for numerous newspapers and magazines nationwide. Shina did her undergraduate work at University of North Carolina, both Greensboro and Charlotte, where she earned her BA in Political Science and BA in Communication Studies, respectively. Shina also has a Masters of Science degree in Journalism from Boston University.

Author's Posts

5 Ways To Create More Enjoyable Content

Shina Neo, Editorial Manager

Last week, while doing my Thanksgiving shopping at Trader Joe’s, I noticed a sign reading, “We are sorry we are closed Thanksgiving, but we will be open Friday, November 22.” Do you see what I see? Thanksgiving Day was November 22; the following day when the store would reopen was November 23.

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Topics: content marketing

Why Companies Fail To Convey Brand Value

Shina Neo, Editorial Manager

I hate to admit this, but I’m a sucker for seasonal decor. To give you an idea just how much I enjoy seasonal transitions, I started planning for fall decorating at the beginning of September—as soon as summer’s shadow had barely passed. I bought a few more pumpkins, a couple throw pillows, and (surprise!) yet another faux fur throw to add to my collection.

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Topics: marketing strategy

A Little Piece Of INBOUND: Top 4 Takeaways From This Year’s Event

Shina Neo, Editorial Manager

With all things content marketing, there is no one way to do the job. Instead of getting frustrated by constantly trying to figure out what works and what doesn’t, it’s more productive to turn to proven tactics.

I know now that’s the beauty of the INBOUND conference, which I attended last week—having all these experts come together to share ideas, best practices, and what worked for them and ultimately helped them succeed.

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Topics: content marketing, inbound marketing

INBOUND 2018: Never Stop Learning

Shina Neo, Editorial Manager

One of the things I love most about my work at White Space—and the jobs I’ve held in the past—is the opportunity to constantly learn. Next week, I’m fortunate to be able to take that learning potential to the next level, when I’ll join more than 20,000 other professionals at the INBOUND 2018 conference in Boston.

 Here are a few of the sessions I’m excited to check out.

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Topics: inbound marketing

How To Keep Content Production On Track (& On Budget)

Shina Neo, Editorial Manager

Content marketing doesn’t always get the props it deserves. The process is far more intricate than taking a piece of content and throwing it up on a website—and so much happens prior to it getting to that point.

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Topics: content marketing

Sloppy Copy Kills Readership (And Undermines Biz Credibility)

Shina Neo, Editorial Manager

As an editor and writer, there’s nothing more cringe-worthy than reading a poorly written piece of copy—whether it’s a blog, brochure, or even a sloppy social media post. To be fair, social media often gets a pass due to character counts and the very succinct nature of that type of content. Still, there’s no excuse for careless copy, unless you’re actively trying to lose the faith of your audience.

Why would they stray?

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Topics: content marketing

The Struggle Is Real: Quality vs. Quantity Content

Shina Neo, Editorial Manager

He was one of our greatest digital visionaries, but when Bill Gates released his “Content Is King” essay in 1996, I doubt he could have forecast just how vast content’s presence would be 22 years later. We’ve transitioned from Gates’ view of online content as a burgeoning entertainment and news medium to its permeation into every aspect of our online experience—including marketing.

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Topics: content marketing

Is Your Blog Getting Yawns? Spark Engagement With A Solid Money Quote

Shina Neo, Editorial Manager

The concept of blogging has had a relatively short history when compared to other forms of content, but its rapid growth is impressive nonetheless. What started as a lone college student’s “personal homepage” in 1994 has become a standard content vehicle, with the total number of blogs in existence estimated to surpass 440 million worldwide.

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Topics: inbound marketing

How To Get SMEs To Write For Your Biz Blog—On A Budget (Or Lack Of One)

Shina Neo, Editorial Manager

Blogging is a key part of a company’s content marketing strategy, at least it should be. From the effectiveness of compounding content to sales enablement perks, a business blog wields powerful influence for success.

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Topics: marketing strategy

Bottom-Funnel Content: Completing The Conversion Narrative

Shina Neo, Editorial Manager

If you’ve tightened up your middle of the funnel (MOFU) content based on last week’s recommendations, you’re well on your way to completing your journey down the conversion funnel. You’ve laid all the groundwork with top of the funnel “awareness and education” content (TOFU) and moved prospects further down the funnel with MOFU’s continued education and solution-focused materials.

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Topics: marketing strategy

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