Sylvia Anderson, B2C/B2B Writer

Sylvia Anderson, B2C/B2B Writer

Sylvia Anderson’s career as a writer has been an adventure in versatility--an advantageous history for adapting her voice to White Space’s various B2C and B2B client needs. A self-proclaimed “content chameleon,” Sylvia has dipped her toe in the pools of various genres and mediums, including screenwriting, non-fiction children's books, healthcare blogging, podcasting, copywriting, and poetry. Sylvia earned her Bachelor of Arts in English from the University of Minnesota-Morris.

Author's Posts

Finding The Value In All Customers, Regardless of Size

Sylvia Anderson, B2C/B2B Writer

When I was visiting my sister and her family over the Thanksgiving holiday, we got into a conversation about customer service based on an instance where my two nephews were attempting to order at Panda Express. The key word here is “attempting.”

Read More
Topics: marketing strategy

Collaboration And Authenticity: A B2B Yin And Yang

Sylvia Anderson, B2C/B2B Writer

Last week I wrote about the little “aha” moments I’ve been experiencing lately, sparked by a few eye-opening webinars I’d attended. I love that these continuing education opportunities are so accessible and so affordable (aka, free).

And, they’ve been extremely inspirational—not just for contributions to the White Space blog, but in my everyday work and working relationships.

Read More
Topics: marketing strategy

If You Build It, They Will Come: Cultivating A Dream Value Prop

Sylvia Anderson, B2C/B2B Writer

Do you ever get that feeling, that intuition, which then becomes validated? My response is usually, “I knew it!” as I high-five myself (or the nearest of my two kitties) for trusting my gut.

I’ve been getting little affirmations here and there after recently attending a handful of free webinars on content marketing, branding, and the importance of collaboration—specifically in terms of the effort everyone here at White Space has contributed to our refreshed value prop: Let’s do more, together.

Read More
Topics: marketing ROI, branding

There’s No Crying In Baseball… Unless Marketing Says So

Sylvia Anderson, B2C/B2B Writer

Sunday, September 30 marked the last day of the 2018 Major League Baseball (MLB) regular season. I grew up a Minnesota Twins fan and have many fond memories associated with the team; most notably seeing the team go from “worst to first” when they won the 1991 World Series.

Read More
Topics: marketing strategy

What Ford Reminded Me About Being A Marketer

Sylvia Anderson, B2C/B2B Writer

I have a secret.

Well, it’s not really a secret, at least not after sharing this blog with you. Let’s start with some backstory…

Read More
Topics: marketing strategy

What Makes Your Brand YOU?

Sylvia Anderson, B2C/B2B Writer

“A brand is more than just a tagline.”

Any savvy marketer would say, “Well, duh.” It’s a mistake to think your brand “is” an attribute, like a logo, product/service, or a name—even though certain brands garner great recognition and respect based on name alone (e.g. Apple). Unfortunately, it still happens and is one of the missteps Darren Gurr discusses in his article, “The 5 Enemies to Building a Relevant Brand.”

Read More
Topics: marketing strategy

FOMO And JOMO: Why "Pull Value" Content Is More Important Than Ever

Sylvia Anderson, B2C/B2B Writer

You’re likely familiar with FOMO (Fear Of Missing Out), which is not only a widespread cultural phenomenon but also a useful marketing approach. Convincing leads/customers there’s something to be lost if they don’t jump on board (or stay on board) is a tactic as old as time but one that has butted heads with a few digital barriers as of late.

Read More
Topics: inbound marketing, content marketing

Avoid The Dreaded Unfollow: Create Shareable Content That Makes An Impact

Sylvia Anderson, B2C/B2B Writer

There are plenty of reasons to include social media in your marketing and content marketing strategies. We’ve published blogs about the topic (it’s true, social media IS more than cat videos), and this Hootsuite article shares 23 short synopses as to why a social media strategy is more than smart business.

However, having a reason why doesn’t necessarily mean you get the job done—or at least done in the most effective way.

Read More
Topics: social media

Yanny Vs. Laurel: Do You Hear What I Hear?

Sylvia Anderson, B2C/B2B Writer

Tomato, tomahto; potato, potahto is one thing, but the Yanny/Laurel debate took us to a whole new level of social dichotomy.

By the time it had hit its viral peak, celebs were cat-fighting. Age-old friends were battling. Marriages were in danger of dissolution. New York Magazine editor Madison Malone Kircher summed up her thoughts in a telling tweet:

Read More
Topics: content marketing

Be More Like theSkimm: 4 Steps To A Winning Newsletter

Sylvia Anderson, B2C/B2B Writer

In one of my other career lives, I was responsible for helping to curate the company’s monthly newsletter. Not an e-newsletter, but a hard-copy piece of paper that went into customer’s billing statements—an indication of how long I’ve been in the game.

One of my tasks was to proofread each version per market. If a mistake weaseled its way through, there wasn’t much that could be done retroactively. E-newsletters have eased that worry considerably. How many times have you received an “oops” email in your inbox?

Read More
Topics: content marketing

We're glad you're here.

We write about our marketing passions: building digital brands, digging deep for customer insights, tracking marketing effectiveness and ROI for better results. Ask a question, comment ... or get in touch!

Subscribe!

Whiteboard Consultation: Free Marketing Assessment and Consultation