A Little Piece Of INBOUND: Top 4 Takeaways From This Year’s Event

Shina Neo, Editorial Manager

With all things content marketing, there is no one way to do the job. Instead of getting frustrated by constantly trying to figure out what works and what doesn’t, it’s more productive to turn to proven tactics.

I know now that’s the beauty of the INBOUND conference, which I attended last week—having all these experts come together to share ideas, best practices, and what worked for them and ultimately helped them succeed.

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Topics: inbound marketing, content marketing

How To Keep Content Production On Track (& On Budget)

Shina Neo, Editorial Manager

Content marketing doesn’t always get the props it deserves. The process is far more intricate than taking a piece of content and throwing it up on a website—and so much happens prior to it getting to that point.

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Topics: content marketing

FOMO And JOMO: Why "Pull Value" Content Is More Important Than Ever

Sylvia Anderson, B2C/B2B Writer

You’re likely familiar with FOMO (Fear Of Missing Out), which is not only a widespread cultural phenomenon but also a useful marketing approach. Convincing leads/customers there’s something to be lost if they don’t jump on board (or stay on board) is a tactic as old as time but one that has butted heads with a few digital barriers as of late.

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Topics: inbound marketing, content marketing

Sloppy Copy Kills Readership (And Undermines Biz Credibility)

Shina Neo, Editorial Manager

As an editor and writer, there’s nothing more cringe-worthy than reading a poorly written piece of copy—whether it’s a blog, brochure, or even a sloppy social media post. To be fair, social media often gets a pass due to character counts and the very succinct nature of that type of content. Still, there’s no excuse for careless copy, unless you’re actively trying to lose the faith of your audience.

Why would they stray?

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Topics: content marketing

The Struggle Is Real: Quality vs. Quantity Content

Shina Neo, Editorial Manager

He was one of our greatest digital visionaries, but when Bill Gates released his “Content Is King” essay in 1996, I doubt he could have forecast just how vast content’s presence would be 22 years later. We’ve transitioned from Gates’ view of online content as a burgeoning entertainment and news medium to its permeation into every aspect of our online experience—including marketing.

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Topics: content marketing

Brainstorm Better In Biz: Avoid The Collision Between Creativity And Efficiency

Ilene Rosenthal, Owner & CEO

Running a successful company sometimes requires priorities that actually conflict with one another. Time and again I’ve encountered  a current of tension between processes that generate creativity and those that build efficiency. If the tension isn’t mitigated, one will dominate, slowing the drive to the overall goal.

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Topics: content marketing

Yanny Vs. Laurel: Do You Hear What I Hear?

Sylvia Anderson, B2C/B2B Writer

Tomato, tomahto; potato, potahto is one thing, but the Yanny/Laurel debate took us to a whole new level of social dichotomy.

By the time it had hit its viral peak, celebs were cat-fighting. Age-old friends were battling. Marriages were in danger of dissolution. New York Magazine editor Madison Malone Kircher summed up her thoughts in a telling tweet:

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Topics: content marketing

Be More Like theSkimm: 4 Steps To A Winning Newsletter

Sylvia Anderson, B2C/B2B Writer

In one of my other career lives, I was responsible for helping to curate the company’s monthly newsletter. Not an e-newsletter, but a hard-copy piece of paper that went into customer’s billing statements—an indication of how long I’ve been in the game.

One of my tasks was to proofread each version per market. If a mistake weaseled its way through, there wasn’t much that could be done retroactively. E-newsletters have eased that worry considerably. How many times have you received an “oops” email in your inbox?

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Topics: content marketing

How These 5 Emotions Play Into Marketing Success

Ilene Rosenthal, Owner & CEO

There is almost an endless number of anagrams to reflect how we feel or communicate in an acronym (and the emojis to accompany).

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Topics: content marketing

Targeted Content: A Better Way to Spend Biz Dev Dollars

Ilene Rosenthal, Owner & CEO

My beloved New York Times left me bereft recently. I peeled away all the sections, looking for the meaty magazine and there it was, bigger and juicier than usual!

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Topics: inbound marketing, marketing for professional services, content marketing

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