It’s Customer Appreciation Season

Ilene Rosenthal, Owner & CEO

As the year draws to a close, I can’t help but reflect on how much I’ve learned from our smart client-partners during 2017. Our customers have asked us to help craft ambitious marketing strategies and delivery tactics for 2018 and, to be honest, it hasn’t always been easy. Deadlines are horrendous, and often planning and strategy take a back seat to unanticipated business needs. And then there’s the series of huge deliverables due in early January…

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Topics: customer loyalty

Customer Loyalty Is Good For Your Bottom Line

Ilene Rosenthal, Owner & CEO

Customer_Loyalty_My subscription is nearly up at one of my favorite magazines, Real Simple.

As part of the reminder for me to renew at a significant savings vs. the newsstand price, they include a big blue burst that says, "Thanks for your loyalty!"

Really?

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Topics: customer loyalty

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