CreditRiskMonitor

Case Study Brief: Social Media Sets the Stage for First Marketing Website

What we did

  • Content Strategy
  • Content Development: White papers, blog articles, infographics
  • Inbound Sales Strategy
  • Sales Value Program Development
  • Social Media Curation, Analysis, Scheduling & Deployment

CreditRiskMonitor

CreditRiskMonitor serves the corporate credit, supply chain and treasury functions, helping risk managers anticipate bankruptcies among their largest creditors, publicly traded companies.

As CRMZ embarked on its first public facing website, White Space developed original content to prime its social connections to turn towards the brand new face of the company.

The Situation

In addition to difficulties finding and qualifying high quality leads that are so critical for closing business, this mid-sized family owned company was missing opportunities to leverage the business via social channels, and lacked brand visibility in the home category.

Key Challenges

  • Outdated website did not position the business as a luxury service provider
  • Pipeline of qualified leads was poor and costly; web traffic was anemic
  • Creating a brand identity for niche B2B and B2C markets
  • Working with a constrained budget

The Results

529% increase

in posting activity

148 Messages

per week on 4 networks

2 Original Blogs

posted each week

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