Our engagement with WSMG began with an analysis of our brand identity and standing in our marketplace. WSMG helped DMD identify its distinguishing leverage versus the competition through its branding, voice, content, and thought leadership. Out of this analysis, WSMG developed for DMD a complete array of digital marketing tools and tactics within the context of a long term strategy. These included a new website, content marketing, social media strategy, and inbound marketing program founded on original content. WSMG integrated all of these elements together within a marketing services platform which builds insight, sales momentum and reputation in a highly competitive sector.

There is only one person that can get your web page looking stunning, and expand your exposure in the market. I am serious on this point. Ilene Rosenthal of White Space Marketing Group knows how complex our product is to sell. She has me on twitter, fb, G+ 3, 4 times a day. She has helped us win Best of Houzz 2015 and used it to further our marketing efforts. When they see us on Houzz, they go to our website, she makes sure of that. When you send her an email with a question, you get a response within minutes. Brains, service and a great attitude.

As a veteran blogger and citizen of social media, I thought I knew a lot before working with Ilene and Bari. I was so wrong. Their insight into how the various pieces of digital marketing actually work, and how they work together, was on a whole other level. This deep, nuanced expertise was matched by a no-nonsense, efficient approach to planning and executing an effective digital marketing campaign that is customized to my audience and my business goals. They really get it and have invaluable information to share.

White Space has completely shifted my thinking about my business approach (for the better!), including the way I use my social media as well as my overall business plan. They helped me focus my thinking to be more stratgic overall, as well as more specific in my outreach.

They were also incredibly patient and thoughtful, which I appreciated, since much of the information was new to me and it’s easy to become overwhelmed as to where to begin. What I appreciated most of all was that their approach is completely user-friendly and gave me targeted solutions I can actually implement immediately, while using them as I plan long term.

All I can say is: thank you, thank you, thank you.

Ilene has a special combination of sensitivity, enthusiasm, know how, and professionalism that makes her services an asset to any business. She has the rare quality of being a great listener, which enables her to custom-design the exact resources and plans needed to achieve specific goals. Plenty of people have access to information; Ilene’s gifts go beyond that to sifting through that information to find what is most useful for her customer, focusing on the customer’s priorities, and determining what tools would best be utilized and how to use them to reach the right people in the right way. For her part, Bari is an organizational wizard: sharp, dependable, and forward thinking. What a great team!

White Space was an invaluable resource to the International Nanny Association, helping the Board of Directors brainstorm initiatives for our business members. The INA engaged Ilene again for a follow up project developing resources (guides, white papers) for our business members. Ilene and her team were creative, focused, and delivered the project on time. Most importantly, these resources have been well received by our members.